In a dynamic shift that underscores the ever-evolving nature of the property industry, Zoopla Property Group (ZPG) has announced a significant rebrand to ‘Houseful’. This transformation isn’t just about a name change; it signifies ZPG’s ambition to transition from primarily being a property portal to diversifying into a multifaceted conglomerate encompassing several distinct business units, including Homes, Software, Data and risk.
The unveiling of their new website, houseful.co.uk, solidifies this transition, offering users a comprehensive gateway to the full suite of services Houseful intends to offer. While the domain and branding are new, the ethos that made ZPG such a respected name in the industry remains unchanged, reflecting Houseful’s commitment to user experience, innovation, and market leadership.
Houseful’s portfolio showcases an impressive array of brands, each of which has carved a niche in the property market:
- Zoopla: The renowned property listing site that started it all, connecting homebuyers and sellers across the UK.
- Mojo: A platform streamlining the mortgage process, offering users a quicker way to find suitable mortgage options.
- PrimeLocation: Catering to the upscale property market, PrimeLocation continues to list high-end properties in prime areas.
- Alto: Comprehensive property software solutions designed for estate agents.
- Jupix: An innovative property management software catering to the ever-growing needs of the real estate sector.
- YourKeys: An intuitive platform that aims to simplify the home-buying process for both buyers and sellers.
- Hometrack: Providing data-driven insights, Hometrack has been instrumental for investors and property professionals to make informed decisions.
- Calcasa: Specialising in automated valuation models, Calcasa is a boon for those seeking accurate property valuations.
While Houseful’s vision is clear about its diversified future, they have been considerate to its user base. The company reassures its users that their experience will remain consistent across all these brands during this transition phase. This move is a smart one, ensuring that the brand loyalty and trust that ZPG has cultivated over the years remain intact.
This rebranding comes at a pivotal time in the property industry. As technology continues to reshape how we buy, sell, and think about property, conglomerates like Houseful are at the forefront, harnessing these technological advances to offer users a seamless, integrated experience. By consolidating a range of property-related services under one banner, Houseful is positioning itself as a one-stop solution for all property needs.
