Notting Hill Genesis is set to unveil a brand new development in North Acton, west London, as it brings exciting opportunities for first-time buyers with the launch of The Perfume Factory. Located on the site of the former Elizabeth Arden factory, this development offers a striking collection of 60 one and two-bedroom apartments available for purchase through Shared Ownership.
Situated within the £26 billion Old Oak and Park Royal Development Area in the London Borough of Ealing, The Perfume Factory is poised to contribute to the growth of this up-and-coming part of the city. Already attracting many first-time buyers, this area holds promise for continued development in the coming years.
Paying homage to its rich heritage, The Perfume Factory features a unique stand-alone red portal arch that sets the tone for the development. The location benefits from excellent transport links, with North Acton London Underground Station just a two-minute walk away, making it an ideal choice for modern buyers seeking both style and convenience.
Notting Hill Genesis will be hosting a virtual launch event on Saturday, June 3, allowing prospective buyers to join sales advisers online and gather more information about the available homes and the buying process.
Through the Shared Ownership scheme, buyers have the opportunity to purchase a share of the property with a mortgage, starting from as little as 25% and going up to 75%, while paying subsidised rent on the remaining share. Over time, buyers have the option to increase their share until they own 100% of their home. The deposit is based on the share being purchased, potentially shortening the time needed to save for it.
Designed with quality and style in mind, The Perfume Factory offers spacious open-plan layouts, mirrored fitted wardrobes, and Nordic Oak wood effect floors throughout the living areas. Private balconies are featured in all homes, while the development also boasts landscaped communal gardens and a roof terrace with a lawn, seating, and a play area. Sustainability is a key focus, with amenities including cycle storage, energy-efficient Bosch appliances, and communal spaces powered by integrated solar panels.
North Acton is an ideal location for first-time buyers looking to establish themselves in a dynamic part of west London. The area is home to a well-established community, and residents can enjoy the nearby shops, cafés, and leisure venues. Additionally, green spaces such as Wormwood Scrubs and Gunnersbury Park are right on the doorstep. Convenient transport connections enable easy access to popular shopping destinations, including Westfield White City and the independent shops of Portobello Road in Notting Hill.
With the Central line at North Acton station just a two-minute walk from the development, residents can reach Oxford Circus in 19 minutes or Canary Wharf in under half an hour via the Elizabeth Line.
Philip Wellard-Hughes, Head of Sales at Notting Hill Genesis, expressed enthusiasm for the emerging area of North Acton, stating that:
“The Perfume Factory, with its high-quality homes, excellent transport connections, and abundant local amenities, is expected to be well-received by buyers. He encouraged anyone interested in securing a home in this vibrant location to join the launch event on June 3 and learn more about the fantastic apartments on offer.”
One bedroom apartments start from £110,000 for a 25% share with a full market value of £440,000
Two bedroom apartments start from £122,500 for a 25% share with a full market value of £490,000.
