In the heart of one of London’s most prestigious neighbourhoods, a remarkable new-build development has arrived—W1 Place. Situated on the renowned Great Portland Street, this exclusive project brings a rare opportunity for discerning buyers seeking luxury apartments in prime central London. Designed by the acclaimed E8 Architects, W1 Place is an exceptional development that marries contemporary elegance with timeless architectural heritage, making it a standout choice for those looking to invest in a sophisticated lifestyle in Marylebone.
An Architectural Gem
W1 Place sets itself apart from the numerous new developments launching across London, thanks to its unique design and attention to detail. The building’s Portland stone façade reflects the classic architecture of the area, seamlessly blending into its historic surroundings. The lantern bay windows and intricately crafted cast aluminium balustrades, inspired by Japanese porcelain, are not only visually striking but also highlight the development’s commitment to offering something truly bespoke.
This eight-storey building houses 37 luxurious apartments, with a mix of one, two, and three-bedroom homes available. Each apartment is meticulously designed to provide bright, open-plan living spaces that are filled with natural light and offer spectacular views of central London. With generous floor plans, high ceilings, and expansive windows, residents will enjoy a sense of space that is rare to find in the city’s bustling core.
The interiors of W1 Place speak to the highest standards of modern luxury. Featuring contemporary finishes, every detail is designed with the sophisticated urban dweller in mind. Whether you are downsizing, purchasing a pied-à-terre, or investing in a property for long-term growth, W1 Place promises a living experience that is second to none.
A Prime Location with Rich Character
What truly sets W1 Place apart is its enviable location, nestled at the meeting point of Marylebone and Fitzrovia—two of London’s most desirable districts. While Marylebone is known for its village-like atmosphere and charming streets filled with luxury boutiques, independent cafés, and iconic landmarks like Chiltern Firehouse, Fitzrovia offers a more dynamic and cosmopolitan vibe. Fitzrovia is home to celebrated restaurants, including Ottolenghi’s ROVI and the recently opened Chez Roux at The Langham, making it a hotspot for food lovers and socialites alike.
This fusion of tranquillity and vibrancy ensures that W1 Place residents can enjoy the best of both worlds. The local area is perfect for those who value a quiet retreat without sacrificing access to London’s most famous attractions. Just a short walk from Regent’s Park, Fitzroy Square Garden, and Cavendish Square Gardens, W1 Place offers ample opportunities for green space in the heart of the city. For those looking to indulge in a bit of retail therapy, Marylebone High Street, Selfridges, and the iconic Oxford Street are only moments away.
Cultural enthusiasts will also be delighted by the proximity to world-class institutions such as the Royal Academy of Music and the Wallace Collection, ensuring that the rich cultural fabric of London is always within reach.
Unmatched Connectivity and Convenience
One of the key selling points of W1 Place is its exceptional connectivity. Located just a three-minute walk from Great Portland Street station, residents have immediate access to the Circle, Hammersmith & City, and Metropolitan lines, providing easy access to Paddington, Kings Cross, and beyond. The Northern, Bakerloo, and Victoria lines are also within a 10-minute walk, ensuring effortless travel across the entire city. Whether commuting to work or exploring London’s landmarks, residents can enjoy the ultimate convenience when it comes to transportation.
For families, the area is home to some of London’s finest educational institutions, including University College London (UCL), SOAS, and Imperial College London. Healthcare needs are equally well-catered for, with prestigious institutions like Portland Hospital and the medical hub of Harley Street located just minutes away.
A Strong Investment Opportunity
Despite some turbulence in the wider London property market, W1 Place has seen remarkable success, with 70% of the apartments already sold off-plan. This impressive uptake highlights the ongoing demand for high-quality developments in prime central London locations, as well as the appeal of W1 Place to both local and international buyers.
Interest has come from a global mix of purchasers, including buyers from the US, Asia, and Turkey, as well as domestic UK-based buyers. The strong interest underlines the development’s unique offering—blending architectural charm with contemporary living in a location that continues to appreciate in value.
Christopher Murray, CEO of Concord London, the developers behind W1 Place, expressed his enthusiasm for the project: “We are thrilled to introduce this new address to the iconic Great Portland Street and our second in the area this year, following the completion of Marylebone Square in January. This significant milestone emphasises our unwavering commitment to excellence and our vision to create the highest quality developments that not only enhance the local community but also complement the surrounding architecture.”
The Perfect Home in the Heart of London
W1 Place is not just an investment in property—it’s an investment in a lifestyle. With prices starting from £1,590,000 for a one-bedroom apartment, W1 Place offers luxury living at its finest. The development’s central location, impeccable design, and proximity to the best that London has to offer make it a prime choice for those looking to own a piece of one of the world’s most sought-after cities.
Whether you’re drawn by the historic charm of Marylebone or the vibrant energy of Fitzrovia, W1 Place provides the perfect base from which to explore, live, and thrive. To learn more about this exceptional opportunity, visit www.w1.place.com.